There are layers to how much the Clippers fucked up International Women's Day. For starters, there's the fact that they decided to partner up with a dating app to honor the occasion—maybe not the best look for a men's basketball team to celebrate women through the lens of their date-ability... And then there was the Anne Frank tweet. Boy, was there the Anne Frank tweet.
Bumble is a sponsor of the Clippers—they're on their jersey—so it's pretty clear that the two organizations are in bed with each other. But that doesn't mean that they couldn't have taken pause before even considering launching an International Women's Day campaign using historical figures to sell a dating app. Including a 15-year-old who died in the Holocaust.
I can imagine that if you work at Bumble, you want to ensure that you're not just about hookups, walks of shame, and failed conversations at PF Changs. That you're an empowering force in the world for women. They are a dating app that requires women to make the first move—I guess that counts for something?
But you might want to take pause and think about the optics here. Anne Frank aside—though it's really hard to put that god-awful decision aside—they also featured Ayn Rand, arguably the conservative poster child who advocates for egotism and greed in a capitalist world that exploits the impoverished and weak. And then they put poet and civil rights activist Maya Angelou into the mix. Again, we can ask: what were they thinking? But even from a strategical standpoint, as if this were a good idea in the first place: how on earth did they choose this particular group of women?
The response was... understandably not enthusiastic:
Bungle. I think the word the Clippers are looking for is "Bungle."