It’s rare to find two things that pair together as nicely as classic hard rock and slow motion video. It’s got to do with dramatic effect and bending time, which are elements very few slow motion videos or classic hard rock songs lack. In other words, to hell with Dark Side of the Rainbow, man. Watch anything in slow motion, mute the sound, play “Highway to Hell” and tell me it’s not like AC/DC recorded the song with this YouTube video playing on a projector in front of them.It’s with this in mind that myself and Motherboard video editor Chris O’Coin “put together” the video you’re watching now. Formerly, it was used by Pedigree Petfoods for an ad:Then, near as I can tell, it kind of circumstantially became an ad for the (internet-renowned) Phantom camera it was shot with. Around the same time, thanks to all the pet lovers using the Internet, it became an ad for cuteness and for what kindergarteners have in mind when they wish for world peace.Soon enough, it didn’t matter if it was actually a presidential campaign ad, because even though it was technically three ads, it wasn’t treated like it was an ad at all, like these ads. There is probably a marketing term for this phenomena—maybe an acronym and/or verbed noun.No matter what the video thought it was an ad for, right now it’s advertising a point about slow motion and classic hard rock. And I’d argue it makes its point well.
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