Ale et Ange's New Lookbook Is Also a Rap Video

Ale et Ange are not only a brand name you're likely to mispronounce (it's French-style: Ah-lay-Ay-Onj), but also one of the freshest New York boutiques right now. We've been singing their praises for a little while, as this feature shows, and still have tons of respect for the way they mix colorful West African ankara prints with classic designs and crisp tailoring. The store is owned and run by duo Osoré Alé Oyagha and Eloise Ange Simonet, who both grew up with clothing designer moms and learned how to craft a killer button-down without shelling out the cash for fashion school. Smart.

On the tail end of New York Fashion Week, they announced their spring/summer 2013 line as a music video for this batshit track "2 Peas." Watch Osoré bop and rap along to it, inside and near their Rivington Street store, sporting clothes and accessories from the new collection. If Ale et Ange's previous pieces are anything to go by, we predict we'll see Yasiin Bey (the MC formerly known as Mos Def) stepping out in their designs again in no time. And let's be real, not all of us can afford this swag, but that sure as hell won't stop us hitting replay on the video to keep reveling in their greatness.

If you're in New York City, drop into the Ale et Ange store at 40 Rivington Street to check out the new line. Otherwise, click over to their webstore to bag some sweet patterned caps.

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Anarchy in Hip Hop

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The A-Zs of New York Fashion Week FW 2013