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Mattress Mick sees himself at the forefront of the recovery of Ireland's Celtic Tiger–mauled economy. "Mattress Mick is here to help the Irish people get a good night's sleep," he tells me, speaking of Mattress Mick as a character, not in first person (his real name is Michael Flynn). "Irish-made mattresses are the best-made in the world, and I wanted to get across the message that if you sleep well at night you can come back fighting every morning. We can get Ireland back on its feet."
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