French Montana scored his first number one song back in August when his mesmerizing Swae Lee-featuring single "Unforgettable" topped Billboard's Hot Rap Songs chart. The song, which was featured on French's sophomore album Jungle Rules, has been a radio mainstay since it dropped due to its crossover appeal, but there are non-musical elements that have helped French reach new heights as well. When you watch the song's video, the most captivating component is the movement of young Ugandan dance squad, Triplets Ghetto Kids.
Today we're premiering a documentary from French Montana titled Project Unforgettable: My Story, Their Reality which gives insight into the making of the "Unforgettable" video. It begins with French and his team getting ready to land in Kampala, Uganda as the Bronx rapper admits his need to get over creative block for his music. "When two of your best friends doing 75 years and the other one died I don't feel like you'd wanna make music anymore either," French said in a recent phone conversations, discussing the death of Chinx Drugz and incarceration of Max B.
Part of the reason for the shift from French's typical sound for "Unforgettable" was his need to feel some form of optimism and uplifting. Meeting with Triplets Ghetto Kids in their hometown validated his decision to have them star in the song's video and resulted in the group traveling to LA to perform with French at the BET Awards. "I built the whole documentary and trip around, if you're not rich at heart you'll never be rich," French said on the phone. "That's what I got from the whole experience."
Aside from the musical efforts shown in Project Unforgettable: My Story, Their Reality the film also showed French's meeting with the community building Suubi Health Centre, a maternity centre in which he donated $100,000 to help speed up its construction. Watch the film below.
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