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We're Only Eating Holographic Chocolate From Now On

The fact that anyone is even trying to make chocolate look even more delicious (without additives!) is a feat in and of itself.

by Zach Sokol
May 13 2014, 6:50pm

While chocolate has been around for upwards of 3,000 years, it's consistency, ingredients, and appearance has remained relatively similar over three millenia. That is, until now. Enter: Morphotonix, a company based in Lausanne, Switzerland, that's devised a process to imprint holograms on chocolate without using additives. Phototonic Chocolate is the aesthetic (and deliciously kitschy) make-over our favorite treat has been waiting for. 

The company creates the designs by implanting light-diffracting microstructures on the sweets' surfaces, thus appearing holographic, not unlike your rarest Pokemon cards. First, they etch the design onto a metal mold, followed by a plastic mold to shape the chocolate. Then the company focuses on engineering "controlled roughness in customized designs" so the holographs can get "injection-molded" on to the candy and will appear vibrant without the chocolate falling apart. The holographic-like effects can be used for "visual attractiveness or security purposes"—we assume the later refers to preventing siblings from stealing your Halloween loot. 

Morphotonix can place designs on both milk and dark chocolate, but it's certainly a work in progress. "Sometimes it works great and sometimes no matter how hard we try it doesn't mould," says Morphotonix CEO Veronica Savu. The fact that anyone is even trying to make chocolate look even more delicious is a feat in and of itself.

Read more about holographic chocolate over at

h/t NewScientist


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