The idea behind the Google Cultural Institute is to digitize the art experience—to make it virtual, as it were. The platform allows users to virtually navigate and investigate art events, museums, figures, and world heritage sites. For its latest entry, Google Cultural Institute teamed up with the Solomon R. Guggenheim Foundation to allow users to virtually experience the Guggenheim Museum’s iconic spiral ramps via Street View technology.
Users can also explore 120 artworks in the Guggenheim’s Storylines: Contemporary Art at the Guggenheim, including Maurizio Cattelan’s Daddy, Daddy (2008), a sculpture of Walt Disney’s Pinocchio that floats facedown in the fountain, and Juliana Huxtable’s Untitled in the Rage (Nibiru Cataclysm) (2015), which the Guggenheim describes as a “self-portrait in which the artist interrogates gender norms and portrayals of femininity—to learn more about the objects and artists.”
“The Guggenheim’s architecture presented unique challenges for Google’s engineers and Street View team,” the Foundation explains. “Drone, tripod, and Street View ‘trolly’ images were stitched together to provide a 360-degree experience of the building’s rotunda galleries that online visitors can freely navigate.”
“By partnering with the Google Art Project to present work to audiences that may not be able to see it in person, this project furthers the Guggenheim’s goal to bring the art of today to an expanded, global audience,” adds.
Via Arch Daily