McDonald's Is Giving Away an 18-Karat Gold McNugget So You'll Try Its New Sauces

All it takes is keeping an eye on Twitter and possibly racing around Japan to follow clues leading to the campaign mascot: a masked nugget thief called Kaito Nuggets.

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Jun 6 2016, 4:16pm

McDonald's is launching a very Willy Wonka–esque competition in Japan this month. If you win, you won't get to travel to a world of pure imagination where soda flows in streams, french fries grow on trees, and Big Mac–flavored bubblegum turns you into a cheeseburger—but you will strike gold.

McDonald's Japanese campaign to push two new dipping sauces ("Creamy Cheddar Cheese" and "Fruits Curry Sauce") will end with one lucky winner taking home a real, solid gold McNugget.

All it takes is keeping an eye on Twitter and possibly racing around Japan to follow clues leading to the campaign mascot: a masked nugget thief called Kaito Nuggets.

In a press release, McDonald's Japan says that Kaito "may appear in some of McDonald's restaurants through the country, may throw out a ceremonial first pitch for a professional baseball game, or pay a visit to a prefectural governor making a surprising request entertaining people."

The 1.8-ounce golden nugget is valued around $1,500, and will be given away inside a typical five-piece pack of nuggets. What you're supposed to do with the gold nugget is unclear, but you could always just hock it to fund a trip to that dope Burger King sauna in Helsinki.

The contest lasts from June 8 until the 28th. Along with the grand prize winner, 21 runners-up will receive a free, run-of-the-mill five-piece nugget meal with McDonald's Japan's super eccentric new sauces, which is a lot less exciting than a hunk of gold.

Read: This Burger King Has a Dine-in Sauna so You Can Sweat While You Eat a Whopper

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