Food by VICE

Soured Herring Is the Way to a Man's Heart

I texted a few of my favorite chefs to get their thoughts on how to win at love with a can of surströmming, a powerfully fermented fish.

by Xavier Aaronson
Nov 28 2014, 10:00pm

Welcome back to Seriously, Though, Who Is This?, a column by fearless contributor Xavier Aaronson, who anonymously texts strange and confusing culinary-related imagery to unsuspecting victims in order to uncover various aspects of the human psyche and the power of visual communication. Oh, and most of these strangers are usually high-quality chefs. Enjoy.

What's that smell?

Why, that's the perfume of love in the air. It's also the smell of surströmming, a powerfully fermented fish that's been known to actually explode in its native Sweden.

Naturally, I couldn't keep a gem like this to myself, so I texted a few of my favorite chefs to get their thoughts on how to win at love with this can of fishy stink.

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