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Viral Style: Dream Inducing Accessories And Brain-Powered Cars

A weekly roundup of what's happening at the intersection of tech and fashion.

by Charlotte McManus and William Wright
Nov 8 2013, 3:23pm

A weekly roundup of what's happening at the intersection of tech and fashion. SMARTPHONE-SHOT CAMPAIGN OF THE WEEK  

From Jeremy Scott at Moschino to Nicholas Ghesquiere at Louis Vuitton, it feels like new creative director roles are all over the fashion news pages right now. Another newbie is Nicola Formichetti, who has just unveiled his first ever collection for Diesel, called #DIESELTRIBUTE. It's basically a best-of homage to key pieces from the brand's archives - but whatever, we're more interested in the campaign shot for the range, lensed by Nick Knight entirely on an iPhone. Using apps like Glitche, Instagram and MegaPhoto, the result is pretty impressive, with the collective editorial designed to celebrate how social media has opened up new channels of communication around the world. Beat that, Jeremy.  STREET STYLE TUMBLR ART OF THE WEEK

Seen one street style pic, seen 'em all, right? Bringing together fashion and art (in one e-z rebloggable format), the 'Terminals' project by urbanwear label okyo sinci ero is all about putting a creative spin on generic street style photography by incorporating elements from famous fine art pieces in each shot. Think Salvador Dali's roses or one of Picasso's heads against New York backdrops - we particularly like this Roy Lichtenstein-themed piece, taken in Atlanta. 
As cool as the aesthetic aspects of wearable tech can be, many developers are also working towards more functional pieces to actively help those with medical ailments. Part of an e-textile research project for Smart Textile Services (CRISP) has seen the creation of a new 'Vibe-ing' therapeutic garment that aims to ease physical symptoms like bodily pain, bone density loss and sports injuries. Utilising touch-sensitive circuits, the merino wool design applies vibrating motors on specific pressure points as a form of vibration treatment. All that and it looks pretty good too - new winter #musthave? 
If you're someone who likes to personalise their garms (after all, it's NEVER fun walking into a room with someone rocking the same outfit as you), get yourself over to the App Store and nab the new download by BLK DNM. The brand's Leather Project X app allows users to customise their very own BLK DNM leather jacket with a variety of options, from style to colour - as well as textured panels like shearling and cowskin. Looking this good doesn't come cheap - try upwards of $3,000 on for size - but hey, at least you'll be styling a vibe all your own. 


Here's one for all you lay-zee types out there - now sleeping all day might actually have a purpose, as a new Kickstarter project called Luci offers the first ever lucid dream inducer device. Worn as a headgear accessory, Luci allows dream junkies to feed their habit by reading their brainwaves to accurately detect REM sleep (aka the stage of sleep needed for lucid dreams to happen). Then, the wearer is alerted that they're in a dream via the use of a built-in vocal message (rather than using unreliable flashing lights, like past projects have experimented with), which enables him/her to take control and experience the freedom a lucid dream can give. Next-level Matrix vibes or what? 

Taking the concept of a 'smart car' to the extreme, a new vehicle has been developed that can actually be directed according to a driver's brainwaves. The joint four-wheeled effort from Emotiv and the Royal Automobile Club of Western Australia, a Honda i40 has been equipped with a unique 14-sensor neuro headset that connects the user's brain with the car's engine - able to detect a lack of activity in certain parts of the brain, the car will accordingly slow or stop if the driver is distracted or tired. The project aims to help prevent traffic accidents - but fingers crossed you'll soon be able to just think your way to work #priorities 

William Edwin Wright and Charlotte McManus are creative director and editor at LOGO, respectively. LOGO is a London-based collective of stylists, photographers, designers, and directors specialising in making creative fashion content for the internet and beyond.

Jeremy Scott
Nick Knight
Nicola Formichetti
Viral Style
Nicholas Ghesquiere
okyo sinci ero