YouTube is suspending all ads on the channel of vlogger Logan Paul due to his “recent pattern of behavior,” which includes a video of him using a taser on dead rats and a widely shared joke about eating Tide Pods.
Paul, who has 16.7 million subscribers and a devoted base of tweens and teens, has been courting controversy for months now, as has his younger brother Jake Paul, who is also a massively popular vlogger.
In early January, Logan Paul posted a video in which he found the body of an apparent suicide victim while in a Japanese forest. On the same trip, in videos he put online, he also tried to “catch” Japanese people like Pokémon and shoved a dead fish and an octopus tentacle into the faces of passersby.
In response to the wide backlash to Paul’s Japan videos, YouTube cut his channel from their Preferred ad network, which pairs top content creators with big-name advertisers. The video network has become extremely cautious about its relationships with high-profile “creators” on YouTube, after a year of controversies in which blue-chip brands found their ads running alongside terroristic, illegal, or otherwise offensive content.
Paul himself penned a public apology and then took a social media hiatus, from which he returned about two weeks ago with a music video about the seriousness of suicide. Then, earlier this week, he posted a video in which he and two friends tasered a pair of dead rats.
Logan Paul did not immediately respond to a request for comment from VICE News.
Cover: Logan Paul speaks onstage during the Teen Choice Awards 2017 at Galen Center on August 13, 2017, in Los Angeles. (Photo by Kevin Mazur/Fox/Getty Images)