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Watch JAY-Z's "Family Feud" Video Starring Beyoncé and Blue Ivy

Jay heads to church in “Family Feud,” ready to repent the sins on the latest visual for '4:44.'

by Kristin Corry
Dec 29 2017, 10:35pm

Image via Screenshot

JAY-Z has been pulling out all stops for the cameos for his 4:44 visuals. There was Lupita Nyong’o in “MaNyfaCedGod,” Mahershala Ali in “Adnis,” and an all-black Friends remake for “Moonlight” starring Issa Rae and Jerrod Carmichael. But, even with 4:44’s star-studded assembly, Jay manages to top himself with the co-stars in his latest visual: Beyoncé and Blue Ivy.

"Family Feud" opens with a quote from James Baldwin: "The wretched of the earth do not decide to become extinct, they resolve, on the contrary, to multiply; life is their weapon against life, life is all that they have." Traveling to the year 2444, "Family Feud" is a glimpse of where Hov thinks America could be headed without compassion. Directed by Ava Duvernay, the eight-minute visual is Black Mirror meets Game of Thrones and plays with the idea of a Constitution revised entirely by women. Jay's message is clear: "Nobody wins when the family feuds." The short film also stars Michael B. Jordan, Thandie Newton, Trevante Rhodes, Janet Mock and Omari Hardwick. Watch the video above via TIDAL.

Kristin Corry is a staff writer at Noisey. Follow her on Twitter.