Game or Cult? The Alternate Reality of the Jejune Institute
Image: The Institute Movie

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Game or Cult? The Alternate Reality of the Jejune Institute

The cryptic creator of alternate reality game The Jejune Institute says there's already another one out there—but it's a secret.
May 9, 2015, 4:00pm

Cults rarely end on a high note: They hinge on anticipation, rather than results. Either they implode amid schisms and in-fighting, or they fail to deliver a promised apocalypse.