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Shiny Nikes Are Insta-Gold in the Hamptons | Insta of the Week

One giant shoe, two colors, and 140,000 Swarovski crystals make 'Air Jordan 1 (Gold)' a spectacle.

by Beckett Mufson
Jul 8 2016, 3:20pm
 

A video posted by DANIEL JACOB (@thedanlife) on


In a field crowded by art fair darlings like Jeff Koons and Yayoi Kusama, the Instagram star of Long Island's Art Market Hamptons is a massive gold sneaker by Chicago- and Miami-based artist Daniel Jacob. Stationed at the satellite fair Market Art + Design, the crystal-studded sculpture is a larger-than-life replica of a Nike Air Jordan, replete with silver and gold crystals. Air Jordan 1 (Gold) is the third in a series called 21st Century Ice Age, which also features the Bulls-red Chicago and the baby blue UNC. It's hard to imagine an artwork that can better assert wealth, power, and an interest in sneakerhead culture at the same time.

Stop by the Axiom Contemporary booth to snap your own Insta-winning selfie with it this weekend. Check out the full series below.
 

 

A photo posted by DANIEL JACOB (@thedanlife) on

 

A photo posted by DANIEL JACOB (@thedanlife) on

 

Close-up AIR UNC. 2 weeks. Launching in the Hamptons!

A photo posted by DANIEL JACOB (@thedanlife) on

 

A video posted by DANIEL JACOB (@thedanlife) on


See more of Daniel Jacob's work on his website. Follow The Creators Project on Instagram to find your next favorite artist.

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