At least 30 people who attended motivational speaker Tony Robbins's seminar in Dallas this week had to be treated for burns after trying to walk across a path of flaming hot coals Thursday, the Associated Press reports.
The fire walk—which has been a staple at some of Robbins's self-help seminars for decades—was set up to help participants "conquer the other fires of [their] life with ease."
It's unclear why this particular exercise in Dallas went so wrong—especially since the act is generally pretty safe if done correctly—but attendees told the AP that some people were too busy taking videos and selfies to get in the right headspace to face their fears. Others said that the seminar staff failed to let the coals cool properly.
Regardless of what's to blame, some folks got burned. One onlooker called 911 after witnessing some of the attendees in pain and at least five people were hospitalized with serious injuries.
Robbins's representatives seemed to think it was business as usual and said in a statement to the AP, "While we are grateful to the quick and robust response from Dallas emergency services, only 5 of 7,000 participants requested any examination beyond what was readily available on site."
The seminar is scheduled to continue for another two days, singed feet or no singed feet.