What Is Going On in Michel Gondry's New Music Video?
The 'Eternal Sunshine of the Spotless Mind' director crafts a surreal urban vision for The Chemical Brothers "Go" feat. Q-Tip.
Image and screencap via
Q: What's green, has 14 arms and 14 legs, and gallumps around town to the beat of The Chemical Brothers' new single, "Go"? If you guessed anything other than the seven-headed conga line at the center of the Michel Gondry-directed video, well, you probably just haven't watched it yet.
The video, which the band teased earlier on Twitter, premiered today alongside the song's release with BBC Radio 1’s Annie Mac, giving fans a taste of Born in the Echoes (Astralwerks), the duo's first new album in half a decade. The track itself is standard ChemBros fare—soaring synths tempered by the gatling gun cadence of past collaborator, Q-Tip—but it's the video that's been bemusing us since its release a little over an hour ago. Why are these women walking in lockstep? What's up with the soft grey helmets and red lipstick? We got used to Gondry's stop-motion style cutting of video way back when The White Stripes had just pinned "The Hardest Button to Button," but why is the enigmatic director of Eternal Sunshine of the Spotless Mind and Mood Indigo using it here to make it look like the women are changing poles without changing hands?
While we look for answers to this—and more—questions, see if you can find any clues in our documentary, Animating Noam Chomsky | An Afternoon With Michel Gondry, and let us know in the comments section below: