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Imagine an '80s workout video set in a room full of colorfully-clothed people, with no shortage of neon pink sweatbands and yellow legwarmers. Now imagine that instead of people, it’s hardware, and you’ll begin to get the idea of Pump, a new video by Fabrice Le Nézet. The animated video shows a collection of colorful, abstract objects, none of which are identifiable but all of which look vaguely like gym or playground equipment. The shapes look like a sentient typography for an imaginary alphabet, and as an exuberant beat by Azel Phara plays in the background, they move up and down, expanding and contracting, “pumping” with the music.Watch Pump, in all its brightly-colored glory, below.Related:Animated Typeface Project Invites Users To Create Moving LettersUrban Typography Transforms Texts into 3D SkylinMeet the Artist Behind Broad City's Awesome Animated Intros
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