Food by VICE

Marmite Was Confiscated in Airports So Often It Now Comes in Travel Size

Addicted to the funky, salty spread? Rejoice—it now comes in small jars specially designed to combat the frequent confiscations of the stuff at the UK's airports.

by Hilary Pollack
Jul 9 2015, 5:00pm

Photo via Flickr user Scott Beale

As you trudge through the airport security line, you'll see people emptying their bags and pockets of possible contraband at the last minute. Bottles of water, assault rifles, baggies of what you're hoping is MDMA that you found on the floor of da club, not-quite-travel-sized containers of Bumble & Bumble conditioner. Or maybe you go too far, hit the conveyer belt of judgement, and watch—cringing—as officials discover your blade with spiked brass knuckles (I thought that would be fine to bring through?!) or pocket knife hidden in a to-go container of nachos. And then, of course, there are the Marmite lovers.

READ: UK Airport Security Mistook Pea Mush for Plastic Explosives

Brits, Aussies, and New Zealanders are all so very familiar with Marmite, the sticky, salty spread that is something of an acquired (though thoroughly beloved) taste among its devotees. The British version of the product has even adopted "Love it or hate it" as its slogan. But for those who love it, it's more than a condiment—it's a lifestyle. Think of if Nutella was repulsive to about half the population. It would only make those obsessed with it all the more fervent.

That's how it ended up becoming the second-most confiscated food item at London's airports. (Nutella, by the way, is the fourth-most.) But Marmite is aware of your concerns—simmer down, please—and has a solution to this great debacle.

READ: France Is Concerned that Nutella Is Destroying the World

The brand has started making travel-sized 70-gram containers of their yeast and sodium goo just so that their most cultish customers can slather the stuff on their plane pretzels or whatever other spread vessels they can get their hands on at their destination. Because Marmite isn't terribly popular outside of the British colonies, it can sometimes be difficult to abroad. (Ditto the American experience of trying to hunt down a proper jar of peanut butter.) And now, they won't have to kiss the funky brown paste goodbye while on journeys overseas.

The best part: the travel-friendly jars are just £1 each.

As for the other foods that are typically nabbed in UK airports—jam and marmalade, Lyle's golden syrup, and Heinz baked beans—well, you'll just have to empty out that mini bottle of Pantene and stuff it with orange preserves.

But at least flyers can now have their Marmite and eat it too.