Food by VICE

Pizza Hut's Playable Turntable Pizza Box Is the Latest Fast-Food Gimmick

There's a mixer, crossfader, two turntables, and even effects.

by VICE Staff
Aug 17 2016, 5:05pm

Blame it on the election or the rat burger scandal—fast-food restaurants aren't doing so hot. Sure, restaurants could tweak their products to appeal to a new generation of conscious consumers, but where's the fun in that? Instead, they've mostly just been cooking up increasingly more absurd gimmicks to get people in the door.

There was McDonald's beat-making placemats and 18-karat gold chicken nuggets, Taco Bell's foray into alcoholic beverages, and the invention of so-called stunt foods like Burger King's Whopperito.

Even Pizza Hut—the classiest of pizza joints—hasn't been immune from this type of gimmickry. It's sold pizza in a box that could double as a movie projector, and now it has really #pumpedupthevolume by creating a playable pizza-box turntable, Exclaim reports.

The battery-powered box is actually pretty advanced. There's a mixer, a crossfader, two turntables, and effects. It can even connect to a phone or laptop via Bluetooth, and it is compatible with DJ software. The fancy-ass pizza box is being billed as the "first playable DJ pizza box," and it was made in collaboration with printed electronics company Novalia.

The only downside is that it's currently only available in select UK stores, so American pizza junkies will need to phone in orders across the pond.

Read: I Ate Burger King's Whopperito Because I Am a Trash Person