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Well, Pantone's Color of the Year 2017 Is Optimistic

The Pantone Color Institute® bucks a sour global mood in favor of a happy hue.

by Masha (Maria) Koblyakova
Dec 8 2016, 5:05pm

All images via Pantone

Today, Pantone Color Institute®, the global authority on color, named their Color of the Year 2017: 15-0343 Greenery. Described as "a fresh and zesty yellow-green shade that evokes the first days of spring, when nature's greens revive, restore and renew," the vibrant green with yellow undertones provides rejuvenation and a reconnection to both nature and something larger than oneself. According to the Pantone institute's vice president Laurie Pressman “We are so submerged in our routines and tethered to devices, but we have a great desire to disconnect and replenish."

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Since 1999, the Pantone Color Institute® has been scouting trends in fashion, technology, and media, spending the whole year to investigate influences that best explain the zeitgeist. The very first color of the year was Cerulean blue as an alleviation of the angst associated with Y2K. Last year’s pink and blue hues were associated with gender equity. This year, Pantone describes the optimistic new bright green shade as “refreshing and revitalizing,” as well as “symbolic of new beginnings." With this choice, Pantone’s team contributes to the cultural conversation caused by political turmoil and social tumult, and puts the red-blue color palette to rest.

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Check out Pantone's recommended color pairings below.

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Click here to learn more about Pantone's Color of the Year 2016. Download your Greenery color palette here.

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