Whoever told you that the streetwear industry was dying sold you a lie from hell. The Hypebeast-reading style corner was rocked only six months ago, when news surfaced that Trapstar was to become the first apparel line on Jay-Z's Roc Nation. Now, chances of the west London-based brand breaking into the global fashion industry are higher than they ever were before. Which begs the obvious question: whose garms will be next to dominate out here in these streets? Every day this week Noisey's Joseph "JP" Patterson will introduce us to one more player in the British streetwear game.Too Much Posse
I run the label by myself, but I do have designers who help out when needed. The process is really simple; design ideas come from all aspects of our life, so I’ll sketch out ideas when they come to mind. Other designers working with us will have ideas, too, so we work together and see if we can make something work. In terms of the cut and sew process, we work closely with the factory and samples are always produced first to make sure everything is finished to a high standard.
Our printing is all done in England, along with a lot of our cut and sew goods—especially the British Millerain pieces, such as the waxed shooter jackets and waxed bucket hats. We aim to produce as much as we can, locally; our caps and other select pieces are made in the States so the quality is always on point there. Instead of churning out masses of poor quality collections, we to release quality-made goods—and we’ve spent years sourcing manufacturers to get the products at the quality they need
to be at.Who or what has been the biggest inspiration for your work?
Everything from music, art, and fashion influence everything we do and put out. Our opinions and ideas on this can change from day-to-day, therefore so will our collections each year. We just strive to produce goods that are wearable, but still forward-thinking. And all of our collections are made in limited quantities, too, which makes it even more unique for our customers.
How does your label compare to other British streetwear labels?
We don't really compare ourselves to any other British brands, to be honest. The brands that are still standing when you wade your way through all the junk, those are the brands that are special. A brand needs to be built on something. And so, having foundations and a culture behind the brand is essential for it to last and become successful, in my opinion. Grime MC D Double E and Action Bronson in Too Much Posse.
Who have been some of your biggest supporters?
We aren't aiming for any celebrities, in particular, but if they like the brand then it’s all good. We’ve had Cara Delevingne, Georgia Jagger, Skream, Loefah, Hudson Mohawke, and others wearing TMP—along with New York rappers, The Tanboys and Action Bronson.What’s the future of Too Much Posse?
We recently collaborated with an American brand, which was exciting. We also have another collaboration in the pipeline and we’re hoping to release a lot more outerwear made in England, using British fabrics, etc. Keep an eye out!Joseph is on Twitter! Follow him - @JpizzledizzleRelated:Streetwear Spotlight: Lizzy Clothing
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Start date: 2006Owner: TedTed on the design aesthetic:
I run the label by myself, but I do have designers who help out when needed. The process is really simple; design ideas come from all aspects of our life, so I’ll sketch out ideas when they come to mind. Other designers working with us will have ideas, too, so we work together and see if we can make something work. In terms of the cut and sew process, we work closely with the factory and samples are always produced first to make sure everything is finished to a high standard.
to be at.Who or what has been the biggest inspiration for your work?
Everything from music, art, and fashion influence everything we do and put out. Our opinions and ideas on this can change from day-to-day, therefore so will our collections each year. We just strive to produce goods that are wearable, but still forward-thinking. And all of our collections are made in limited quantities, too, which makes it even more unique for our customers.
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We don't really compare ourselves to any other British brands, to be honest. The brands that are still standing when you wade your way through all the junk, those are the brands that are special. A brand needs to be built on something. And so, having foundations and a culture behind the brand is essential for it to last and become successful, in my opinion. Grime MC D Double E and Action Bronson in Too Much Posse.
We aren't aiming for any celebrities, in particular, but if they like the brand then it’s all good. We’ve had Cara Delevingne, Georgia Jagger, Skream, Loefah, Hudson Mohawke, and others wearing TMP—along with New York rappers, The Tanboys and Action Bronson.What’s the future of Too Much Posse?
We recently collaborated with an American brand, which was exciting. We also have another collaboration in the pipeline and we’re hoping to release a lot more outerwear made in England, using British fabrics, etc. Keep an eye out!Joseph is on Twitter! Follow him - @JpizzledizzleRelated:Streetwear Spotlight: Lizzy Clothing
Streetwear Spotlight: Benjart Clothing Meet Mikey Trapstar: The Brains Behind British Streetwear's Leading LabelMost Wanted: MODU Snapbacks
We Talked to the Dudes Behind the Drake YOLO Polo