Should the Patriots win Super Bowl LI on Sunday, Tom Brady would become the only quarterback in history with five championship rings. (Even if they lose, the game still marks Brady's seventh trip to the Super Bowl.) But the 39-year-old Brady has no plans to retire soon—in fact, he's on contract with the Patriots through the 2019 season, and he only seems to be getting better with age. When the Boston Globe and STAT News collaborated on a feature that analyzed him from head to toe, they called him "something of a biological miracle."
When Brady joined Instagram on January 7, Yahoo Sports called it "the latest extension of the brand that is Tom Brady." But what is the Tom Brady brand? It's more than just the chronicles of one of the greatest football players of all time married to the world's highest-paid model. Increasingly, it's TB12 sports, Brady's joint venture with his controversial "body coach" Alex Guerrero, who was the subject of a Federal Trade Commission complaint for making false claims about supplements being able to cure cancer and for faking being a doctor. (Guerrero had to pay a $65,000 fine and was barred from referring to himself as a doctor ever again.)
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