Advertisement
Music by VICE

NAR's "Jujeh" Video Is a Web 1.0 Screensaver Come to Life

Middle Eastern traditions meet contemporary pop culture in the New York artist's new clip.

by Alexander Iadarola
Jun 13 2017, 6:15pm

Brooklyn-based DJ and producer NAR has shared a new video for the infectious title track off his 2016 debut EP Jujeh.

The playful, visually keen clip looks like a cross between an archival YouTube video and a forgotten Geocities site. It stars the artist posing, dancing, and singing along to the song's main sample, which is a well-known Vine of a young Pakistani boy singing Chris Brown's "Loyal." The video was co-directed by artist Job Piston and the musician himself, shot by Mitch Moore, and edited by Erin Grant.

"'Jujeh' is a celebration of Middle Eastern traditions integrated with contemporary pop culture," NAR told THUMP over email. "My vision for this video was to portray the beauty of our heritage: belly dancers, smoking hookah, drinking Persian tea, and also to shift the focus away from extremism."

A remix record for Jujeh will be released this summer on New York imprint Doom Dab, featuring contributions from NAAFI affiliate Zutzut, PAN signee ADR, California producer Svengali, and more.

Alexander Iadarola is on Twitter.