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Brits Like Their Porn Long, British, and Preferably Featuring Lisa Ann

The latest data from Pornhub reveals viewing trends across the UK, and they're different from those in the US.
Image: Flickr/Red Morris

Top image via Flickr/Red MorrisBrits might have a reputation for being a bit prudish, but new data from porn site Pornhub has come to debunk the stereotype.

Last year, the site’s “statisticians”—who must have one of the only fun jobs in number-crunching—released a load of data on the habits of viewers across the US, and now they’ve finally done the same for the UK. Of course, the information only accounts for people using their site, but as one of the most popular adult destinations in the UK, there are interesting insights to be gleaned even if the method is less than scientifically rigorous.

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In sweeping trends, the analysts found that Brits are pretty into their porn. As they wrote in their report, “At first glance, we see that people in the UK tend to watch more videos and last longer than most people around the world – way to go chaps!” While Brits “last” almost a minute longer than the world average, viewing for nine minutes and 42 seconds, the US still wins the endurance test: they watch for a full ten minutes and 51 seconds.

Screenshot via Pornhub

There’s also a breakdown by town of how many pages people view and how long they stay on the site. West Sussex village Billingshurst appears to have mastered the art of self-restraint most, with visits from that location averaging eight minutes 41 seconds over 5.6 pages or videos. Ware, a town in Hertfordshire with a population of 18,000, is the outlier on the other end of the scale; there, people keep watching for ten minutes 37 seconds and view 7.6 pages or videos. People in London watch for longer than average (nine minutes 57 seconds), but visit fewer pieces of content in that time (6.6).

Of course, where the data gets really fun is the seedy details of what people are searching for. None of the UK’s top search terms match those of the various American states. Across the countries, Scotland, Ireland, and Wales all saw adult entertainer “Lisa Ann” top their searches. In England, however, she was knocked off the top spot by the rather disappointingly unimaginative descriptor “British.”

Apparently, it’s quite a common thing for porn users to stick to their own. In their 2013 round-up, uncovered here by the Guardian, Pornhub found that porn aficionados in countries including Germany, France, Italy, Japan, Spain, Mexico, and Brazil also searched for their own nationality before anything else. The same isn’t true for the US—perhaps just because there’s more American content out there?

Finally, you can also see the popular search terms across individual cities. Sheffield residents appear to be particularly imaginative in their preferences, while the remaining major cities go for, well, what you’d expect. Smoking fetishes seem surprisingly common in Scotland, and Madison Ivy is the only other named star to regularly feature in the top fives.

So there you have it: all you wanted to know about Brits’ self-pleasuring habits. Just don’t ask them about it when the football’s on.