On Wednesday, Facebook announced that it will begin building out its mobile app's new video feature by funding original scripted and unscripted programming. It's a move that's being lead by College Humor co-founder Ricky Van Veen and could place the social media site alongside streaming giants like Amazon, Netflix, and Hulu.
"We're exploring funding some seed video content—including original and licensed scripted, unscripted, and sports content—that takes advantage of mobile and the social interaction unique to Facebook," Van Veen said in a statement. "Our goal is to show people what is possible on the platform and learn as we continue to work with video partners around the world."
The social network will likely partner with organizations—the way it did with Facebook Live—and individual digital stars, which could be good news for any Vine stars looking for work. It's not totally clear how the whole thing will work out, but it'll likely be reminiscent of Youtube's original channels, played in a Snapchat video format on mobile, because we could all use more reasons to stare blankly at our phones for a while.
Photo via Flickr user Andrew Feinberg