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Watch This Animated Short Dedicated To The 'Light Bulb' Moment

In "Take On An Idea," animated light bulbs provide an illuminating ode to the "aha!" of epiphany.

Take On An Idea from Fredrik Kasperi on Vimeo.

An unlit bulb floats upward in an empty room. A piano chimes as it rises among others, some on, some off, others flickering. From the looks of Fredrik Kasperi’s and Andrea Damiano’s recent collaboration, somebody's having big ideas.

Take On An Idea, Kasperi's motion graphic animation, scored by Damiano’s stellar sound design, provides a fresh narrative to the classic ‘light bulb’ trope. It started as Fredrik Kasperi’s final project at Hyper Island’s Stockholm campus, an immersive school that prepares students for an increasingly digitized world, and has since resulted in a stunningly accurate ode to the symbolic realm of epiphany.

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Many motionographers aim for accurate portrayals of physics. A great deal of creative weight falls on researching both “reference material and inspiration” to create plausible appearances for these fabricated obejcts. In Take On An Idea, Kasperi not only deploys these techniques via MAXON 3d, but imbues them with his own creative voice.

Kasperi comments,“Before school, I didn’t even consider myself as a creative person.” Sure, the idea's been referenced in pop culture manymany times before but Kasperi and Damiano's new narrative is a vibrating reinvigoration of the "eureka!" moment.

Below, more images from Fredrik Kasperi’s and Andrea Damiano’s Take On An Idea:

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For more, visit Fredrik Kasperi and Andrea Damiano online. 

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