Welcome to Rule 34, a series in which Motherboardâs Samantha Cole lovingly explores the highly specific fetishes that can be found on the web.
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The blueberry kink is a subgenre of several other kinks: It combines force-feeding, expansion or inflation porn (using air, water, enemas, or food), super-sized âbig beautiful womenâ, as well as elements of bondage and submission. Thereâs often a humiliation element, or care-taking tenderness, or a combination of the two.Yes, this all might seem a little weird, even for someone who writes a column dedicated to lesser known, highly specific fetishes. But the more I looked into the genre, and the more I talked to the people in the blueberry community, the more universal their experiences with sexuality seemed. Thatâs not because everyone has some unexplored fruit-based fetish, but because they understand something that's true for us all: It's not always easy to admit your kink, and it's a relief to find a group of people who accept it, and you.âA catalyst that sparked something in their brainâAs with most of the niche fetishes weâve covered in the Rule 34 series, the most visible part of the blueberry community on the internet is on Reddit, with the r/blueberry subreddit. While that forum is fairly dead (the most recent post was a month ago), there are chat rooms, Discord servers, and fan forums where the community is very much active and alive.Almost everyone I talked to within the blueberry kink community referenced Charlie and the Chocolate Factory (some reference the 1971 movie starring Gene Wilder, others said the 2005 movie starring Johnny Depp or the original Roald Dahl book)âwhere the boisterous young girl Violet Beauregarde chews some of Willy Wonkaâs magical meal-flavored gum and subsequently becomes a human blueberryâas their first awakening to blueberry content. Beauregarde inflates to a huge blue ball, to mimic the blueberry pie flavor at the end of the gum. She is then sent to a "juicing roomâ to alleviate her condition.
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For many, watching it as children themselves, this surreal preteen berry girl was their gateway to a lifelong kink.âSome of my earliest memories were replaying and replaying âthe sceneâ on the VHS player in the living room, my eyes literally plastered up against the glass as I rewound the scene for the eighteenth time in a row,â a member of the community who goes by Weeblord told me in an online chat. Motherboard granted Weeblord and other members of the blueberry community anonymity because of the private nature of the subject matter.â
A huge misconception with this fetish is that since its origin is from a children's movie it has something to do with being attracted to children,â another member of the community who talked to me in a private message, who also asked to remain anonymous, told me in an online chat. âThat couldn't be further from the truth. Almost all of the people I've encountered online just saw it as a catalyst that sparked something in their brain when they were young and it carried over into adulthood.âBut as they grew up and explored new aspects of the berry girl world, their tastes evolved into something more erotic. On forums like DeviantArt and Discord chat servers devoted to the kink, in illustrated and photographic art, or through text-based role playing or erotic writing, it became less about a specific scene in a movie or book and more about what new creative directions they could take the concepts of inflation and BDSM.
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Even outside of Willy Wonkaâs inventing room origins, the community has its own landmark works and origin stories. Several enthusiasts brought up blueberry comic artist and writer DocSwell's "Bizarre Adventures of Berrygirl" series when I asked what influenced their interest in the kink.Last week, several members of the community launched an anthology of blueberry kink writing and art called Bloomph! They crowdfunded the more than 70 page collection. A contributor who goes by Fate-Full told me it's a âlove letterâ to the community.An erotic video producer who goes by the name Maxgrowthtold me that he believes blueberry porn is not something anyone consciously chooses to be into, but âjust the way you are wired.â He said heâs always been fascinated with transformation sequences in comics and cartoons, and as he grew up, that fascination turned sexual.âI always gravitated to bigness in transformation, so the berry girl scenario was easy to get excited about,â Maxgrowth said. âOn the surface, for me, it's about the bigness and the roundness, but I think underneath the surface psychologically it's about the helplessness and emotional reactions of the girl to her condition.â Those emotions can range from confusion, to excitement, arousal, and fear.
âJiggliness and squishinessâ
Riddlercorps, a prominent member of the blueberry kink community who runs a Discord server with channels focused on the kink, creates photo edits and role plays blueberry transformations with his partner. She doesnât share his kink, but he says sheâs a supportive model for his artwork.
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âI like the psychological implications that the transformation has,â he told me. âItâs a process of shock, fear and/or pleasure in some cases, acceptance, etc. and different people react in different ways.â
To many, itâs a form of BDSM: The berry-person is trapped in their own juice-laden bodies, unable to move except for some helpless twirling fingers protruding from their round forms.âSome people find it as [a] form of bondage due to the obviously restricted movement of the submissive, berried individual,â Riddlercorps said. âOthers enjoy the humiliation and embarrassment factor of it. Some people just like to pretend that they or a partner is swelling up, ripping through their clothing. Some people mimic it to the BBW kink. It truly just depends on who you ask.â“If you have a strange interest you believe no one else has or will accept, then turn that fantasy into something tangible"
A blueberry enthusiast who goes by Thiccestboi1293 told me that itâs the âjiggliness and squishinessâ of the characters thatâs attractive to him. Another fan, Mikey D, told me that itâs the âsize and the heaviness,â combined with the slow buildup of juice.âIt's foreplay to the body, and then the immediate helplessness once it finishes filling you with juice. At least when being the berry,â Mikey D said. âLooking on at one, the size is still something to love, regardless of how the berry is or if the berry's got an erect dick. Once it's big, you feel that sort of daunting feeling on how massive they are and how juicy they seem to be.â
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For others, the gurgling, churning of the juice inside the berry belly is a turn-on. A community member who goes by JC19 told me that the changes in skin color and the softness are also part of the allure, for him: âSeeing how soft it must feel to be a ball of fat or juice, and just the growth and helplessness of it all.âAs patient as the many blueberry enthusiasts I spoke to for this piece were with my questions about their kink, their openness is not without some sense of risk to their community. In the past, their kink has been labeled as âhorrifying,â and several people I interviewed told me that they were concerned about harassmentâor had experienced it in the past.âI think a lot of people who are in the community aren't very open about their expansion fetish in broad daylight,â Maria Alive, a fetish-artist who specializes in inflation and dabbles in blueberry photo edits, told me in an email. âA lot of the time itâs due to these social stigma around fetishes, especially as this is one where the partner requires to grow larger or at least pretends to grow larger. We all have been conditioned to find bigger or larger people unattractive, as theyâre fat and unhealthyâbut that couldnât be further from the truth. So most people are ashamed to admit this to their partner.âRead more: Slime Girls are the Sticky, Gooey Monsters of Your Wet DreamsAnother member of the community who requested anonymity told me that many people in relationships keep their kink a secret forever, out of fear that their partner will judge them for it. âI've always mentioned it [to partners] and never suffered a negative reaction, but curiosity instead,â she said. âIt's a much more male dominated fetish than female like most fetishes are. I've sort of felt like an outsider as a woman into it but many of the guys I talk to about it are nice and I've had very few bad experiences.â
âWeâre treated as freaksâ
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âFor the most part, the community keeps to itself because weâre treated as freaks rather than normal individuals with an unusual kink,â Riddlercorps told me. âIt also doesnât help that there are some prominent members of the community that seem to actively ruin the reputation. Weâre normal people, just like you and the readers. Of course there are always a handful of people fucked up in the head that do nothing but damage to our communityâs reputation. The few ruin it for the many.âBlueberry erotica writer Fate-Full told me that the challenges they face are like any other marginalized kink that exists on fan art sites like DeviantArt, where a lot of blueberry art is hosted. When blueberry art occasionally makes it to the front page, people who donât share or understand the kink spam the comments with hate and distaste.âSometimes art is taken down, but like YouTube's algorithm, many times it's completely random and impossible to protect against. Artists try to solve this by posting their work elsewhere, especially if the content is NSFW, but as seen with the Tumblr âno female presenting nipplesâ implosion, this can be a finite solution.âIt's even harder for blueberry enthusiasts to get mainstream acceptance of the kink because itâs nearly impossible to replicate the blueberry effect in person, unless you have an inflatable suit and a lot of blue makeup handy. Not everyone has the interior space or funds to buy a giant sumo-suit for acting out their kinkâwhich is why so much of it lives in illustrated art, photo editing, erotica and text-based role playing. It's a fetish that, for many, originated from a special effect in a big Hollywood movie, and while people find creative ways to replicate it, it's still a production when compared with more widely known kinks.âBlueberry inflation/transformation is inherently impossible in reality, it is pure fantasy,â blueberry artist luvemripe told me. âThere are inflatable suits available that simulate the experience as close as possible, perhaps enough to suspend oneâs disbelief. The challenge with a morph is crossing this line of believability, making something unrealistic look realistic.âDespite all this, blueberry enthusiasts find ways to explore their kink, and many said it helped them explore their sexualities beyond giant blue women. âThe average blueberry enthusiast realizes that the kink is strange and ridiculous and usually has a good sense of humor about it,â luvemripe said.âIf you have a strange interest you believe no one else has or will accept, then turn that fantasy into something tangible,â Fate-Full said. âWatch as people slowly find it and realize they are not alone, and neither are you.â