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Spinning This Hacked Umbrella Turns It into an LED Screen for Protesters

GS&P's BETA lab speed-hacked a bike LED, turning it into the perfect tool for urban disruption.

by Emerson Rosenthal
Mar 22 2017, 2:10pm

The problem with protest signs? They never change, and in changing times, it's often adapt on the fly—or die. Well, hackers at BETA Lab, the tech art arm of creative agency Goodby Silverstein & Partners have come up with a solution, and if it takes off, it could make your daily disruptions more dazzling

SPRIZZLE = "Spinning Visual" is a spinning umbrella LED protest sign that can show images and video. Basically, by zip-tying a spinning bike LED sign to an umbrella, they've created a collapsible digital screen that allows you to get a multimedia message out on the fly. "The idea is that a single or multiple people could use these during a protest to push their messaging further and in a more digital fashion," Troy Lumpkin, a member of the BETA team, tells Creators. "It's basically a Blade Runner-protest sign-conversation starter." 

While, like the Lab itself, SPRIZZLE is still in beta, you can check it out in action in the GIFs and images below. 

Click here to visit GS&P's website. 

SPRIZZLE = "Spinning Visual" credits:
August Björnberg
Severin Sauliere
Matt Chiang
Quinn Gravier
Mark Sandhoff
Michael Miller
Hanna Hellneg
Troy Lumpkin

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