The 3-in-1 video for "That Black Bat Licorice" lets viewers swap between an animated video by James Blagden, a "headbang video" by Brad Holland, and a live action music video directed by Jack White himself.
In the wake of shocking revelations that Jack White's "leaked" tour rider guacamole recipe isn't a big deal at all, the Grammy award-winning artist has given the press something that's actually worth talking about. For "That Black Bat Licorice," off 2014's Lazaretto, the former White Stripes' frontman has crafted a 3-in-1 interactive music video experience that combines an animated piece by James Blagden with a "headbang video" by Brad Holland and a live action music video directed by White himself. Viewable from a computer or tablet, the three videos run simultaneously, while users can press and hold the "3" or "B" keys to swap back and forth between videos.
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Last week, White and his label, Third Man Records, also announced the release of a limited edition 7" single version of "That Black Bat Licorice" along with a Harry Connick Jr. cover, a B-side known as "Blue Light, Red Light (Someone's There)." Head over to jackwhiteIII.com to experience the interactive music video for yourself, and visit Third Man Records to order your physical copy of the track.
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