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Apple’s stock suddenly dropped after that Face ID fail

The stock dropped from around $163 a share to $159 a share — its lowest point of the day.

by Gabrielle Bluestone
Sep 12 2017, 3:20pm

Moments after Apple’s Face ID demo face-planted in front of millions of viewers during its annual product unveiling, the company’s stock took a sharp dive.

The drop from around $163 a share to $159 a share — its lowest point on what should have been a banner day — took place right after Craig Federighi, Apple’s senior vp of software engineering, came onstage to demo the new technology but failed to unlock the phone on the first try.

Correlation? Causation? Hard to know — especially when you can’t get your phone unlocked to check.

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