What happens inside the brain when you're reading? To explore that question, Latvian interactive art lab Connection Codes equipped participants with EEG headpieces to collect brainwave data as they listened to others read books aloud, including A.A. Milne's Winnie the Pooh and Paulo Coelho's The Alchemist, and a number of texts from Latvian authors. The data was then translated into fractal animations and projected onto the wall of the Latvian National Museum of Art at the “Staro Rīga 2014” Festival of Light.
With Reader, Connection Code wanted to see the intersection between reading and technology in a different way—beyond ebooks. "The spectators see, literally, what is going on in the reader’s head—how thought changes matter—in response to what is being read," the team tells The Creators Project. Below, see the interactive performance in action: