Image via flickr/jean pierre gallot
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Uber later confirmed the attack and condemned the violence. But in reality, the outburst probably was a boon for the startup, which never misses the chance to cash in on free publicity.“Today’s incident will certainly not tempt Parisians into choosing a taxi for their next ride," an Uber spokesperson said.The company takes the old axiom "any press is good press" to heart. It never seems to go more than a few months without landing in the headlines for something or other, not infrequently for publicity stunts like delivering free ice cream, Christmas trees, and kittens in its branded cars.But the best kind of press for the combative startup are stories like today's, narratives that paint a picture of the startup as the Scrappy Innovative Disruptor going up against the Bureaucratic Man—in this case, cab monopolies that have been enjoying an uncompetitive market for ages and are cozying up to politicians' to keep it that way.Giving the story something of a Hollywood flare, one of the passengers in the car—who incidentally is the cofounder of a startup—was hit with a shard of glass from the broken window and started bleeding. "Attackers tried to get in the car but our brave @uber driver maneuvered us to safety," she tweeted.Got attacked in an @uber by cab drivers on strike near Paris airport: smashed windows, flat tires, vandalized vehicle and bleeding hands.
— Kat Borlongan (@KatBorlongan) January 13, 2014
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The clashes in US cities are similar. Miami and Las Vegas want minimum fares; Colorado's trying to keep Uber away from hotels and bars; New York City all but got the company shut down for violating regulations; and the lawsuits are piling up.But the more cities try to fight the popular service, the more it boosts its image. Uber's very good at spinning such sagas in its favor, with more than a little Silicon Valley smug. When policymakers in Washington, DC tried to wield city regulations to block the startup, a social media-fueled backlash—#UberDCLove—not only got the legislation stopped, but reversed to lay out a legal framework for e-hailing rides."Uber riders are the most affluent, influential people in their cities," CEO Travis Kalanick told INC in a feature on the startup. "When we get to a critical mass, it becomes impossible to shut us down."I don't blame taxi drivers for trying to hold on to their revenue streams as long as possible, even if digital disruption is inevitable. But folks that go to ridiculous extremes to block the popular newcomer are only hurting themselves. Lobbying local government to protect your own financial hide smacks of crony capitalism, and you better believe Uber will ride that angle hard. As far as attacking a car as it's trying to transport a passenger? That just makes you look like a dick.Attaqué par les taxis parisiens ce matin dans notre @Uber: jet de pierre, vitre arrière brisée, pneu creuvé, crachats pic.twitter.com/N9UMO248Yw
— Renaud Visage (@renaudvisage) January 13, 2014