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Noisey

Hippo Campus Unplug and Drop Out in Their Video for "way it goes"

Social media, bad. Snowy hang times in a cabin, good.

by Ilana Kaplan
Jan 17 2017, 3:21pm

Alice Baxley

In the video for "way it goes," (no caps here), Hippo Campus take you on a snowy cabin getaway, even though the soundtrack is sunny, 60s-influenced indie pop. Signed to Grand Jury Records (home to Day Wave and Mothers), the Minnesota quartet oscillate between melancholic lo-fi gems and colorful, energetic tracks, think Ezra Koenig fronting Real Estate. Lifted from their forthcoming album landmark, out February 24th, "way it goes" skews towards the latter, bringing a certain kind of teenage nostalgia with it. It's pretty much the perfect song to get lost to, driving down the 405, your hair whipping in the wind. 

Shot in early spring, on a frozen lake in Cumberland, Wisconsin, this video—premiering below—provided a moment of clarity for the band: a realization of the effect social media has on our culture. "We exist in a world where our main news source is a social media website: materialism is our dogma," says lead vocalist Jake Luppen. "We seek to control the way our peers perceive us. We engage social issues as a backdrop for our personal drama. It's the rare moments when we can escape from this artificial reality, that really matter."

Watch below.

Hippo Campus Tour Dates

1/27: Bristol, UK @ Thekla
1/28: Manchester, UK @ Sound Control
1/29: Glasgow, UK @ Stereo
1/31: Leeds, UK @ Belgrave Music Hall
2/1: London, UK @ Dingwalls
2/15: Fargo ND @ Sanctuary Events Center, 
2/16 : Omaha, NE @ The Waiting Room Lounge
2/17: Kansas City, MO @  recordBar
2/18: Denver, CO @ Bluebird Theater, 
2/20: Salt Lake City, UT @  Kilby Court, 
2/21: Missoula, MT @ Top Hat Lounge, 
2/23: Vancouver, BC @ The Cobalt, 
2/24: Seattle, WA @ Neumos, 
2/25: Portland, OR @ Wonder Ballroom, 
2/28: San Francisco, CA @ Slim's
3/2: San Diego, CA @ House of Blues 
3/3: Los Angeles, CA @ The Teragram Ballroom
3/4: Phoenix, AZ @ Crescent Ballroom
3/11: Minneapolis, MN @ First Avenue
3/12: Minneapolis, MN @ First Avenue
3/22: Nashville, TN @ The Basement East
3/23: Atlanta, GA @ The Masquerade
3/24: Charlotte, NC @ The Visulite Theater
3/25: Carrboro, NC @ Cat's Cradle
3/28: Philadelphia, PA @ Union Transfer
3/29: Washington, DC @ Black Cat
31/3/31: New York, NY @ Irving Plaza
4/1: Boston, MA @ Paradise Rock Club
4/3: Toronto, ON @ Horseshoe Tavern
4/4: Ferndale, MI @ The Loving Touch, 
4/6: Columbus, OH @ Newport Music Hall
4/7: Chicago, IL @ Metro
4/8: Madison, WI @ Majestic Theatre
5/26-5/28: Napa, CA @ Bottlerock Festival
6/8-6/11: Manchester, TN @ Bonnaroo