Google has a new logo, so get excited.
The company said it updated its logo to be more reflective of today's mobile-dominated computing environment, "and shows you when the Google magic is working for you, even on the tiniest screens."
The current incarnation, which was first introduced in 2013, will "soon" be replaced with this new logo across Google's properties, though the company was not specific as to when we'd see the change. (The doodle on the homepage today, which shows the old logo being erased and the new one written in chalk, suggests it will be a quick rollout.)
Since this is clearly Very Important, some of us here at Motherboard decided to opine on Google's new logo in our humble chat room.
Adrianne Jeffries: google.com still has old logo
i hate new logo
Nicholas Deleon: this changes everything
Adrianne Jeffries: i predict everyone hates it
Kaleigh Rogers: people don't like change
they should bring back the exclamation point!
Derek Mead: what does it look like
can someone drop a screenshot
Lorenzo Franceschi-Bicchierai: it looks like crap. literally
Adrianne Jeffries: my reaction is: i hate it and i think everyone will hate it
the L is too close to the second g and e
Vicki Turk: the gut reaction is to hate it
Jordan Pearson: oh its fine
Vicki Turk: i think we will very soon forget about it
Lorenzo Franceschi-Bicchierai: i hate the capital G
Adrianne Jeffries: it looks like playskool
Vicki Turk: how often do you actually look at or notice the google logo
Adrianne Jeffries: no people will be outraged until they change it
Sarah Emerson: that "e" is so jaunty tho
Kaleigh Rogers: My reaction is: I like it and everyone will forget that there was ever a different logo in like ten seconds. It's remarkable how viscerally humans resist change of any kind, even something as inconsequential as a corporate logo.
Vicki Turk: i forgot about it as soon as @KR shared a cute animal pic
Jordan Pearson: why google is transitioning into a division of fisher price is a mystery to me though
Derek Mead: it looks like something from the berenstein bears, which is nice because it makes me thing the Goog is up on their conspiracy memes but also makes me wonder how much latent guilt a multibillion-collar conglomerate has to try to butter people up with a typeface stolen from one of Arthur the the teen aardvark's sweaters
Vicki Turk: did they make the font so clear so it can be used on tiny devices like smartphones and smart contact lenses
Vicki Turk: ooh thats fun
i love it now
Kaleigh Rogers: I actually forget what the old logo looks like
Vicki Turk: the old logo looks so old already
Kaleigh Rogers: ugh I hate the old logo
Vicki Turk: omg look how old it looks
Vicki Turk: #teamnewlogo
Adrianne Jeffries: it looks distinguished
Vicki Turk: google doodle is redrawing the logo right now @AJ
Adrianne Jeffries: it's chalk because it's for babies
Kaleigh Rogers: wait the e is crooked?
I did not notice that
Jason Koebler: that G is lol but whatever i literally don't care at all
Kaleigh Rogers: it looks a bit like if I tried to make the new google logo
Kaleigh Rogers: I'm waning on this logo now @VT
Vicki Turk: i'm going from forgettable to "ooooh a gif!" back to forgettable again
but i still think old logo looks old and is for olds
Derek Mead: they're literally drawing the logo with chalk
google for kids
google is a delightful company
Lorenzo Franceschi-Bicchierai: you mean alphabet, @dm