Will the 2016 Election Be Won Online?
Are you going to be spammed on Snapchat by Marco Rubio? Probably.
Image: Richard Burger/Flickr
On this most American of holidays, it's a good time to take a look at how we select the people who run this ol' country many of you call home. Like everything else, social media and technology are playing a huge role in campaign strategy.
Much was made of President Obama's digital campaign, and for good reason: He lapped Mitt Romney in reaching people online with the help of his CTO, Harper Reed. Reed and Dylan Richard, the Director of Engineering for Obama's campaign, joined us this week to talk about what they did on the campaign and about what has changed over the last four years. Are you going to be spammed on Snapchat by Marco Rubio? Hit up on WhatsApp by Hillary Clinton? Probably yes! And can Reddit turn its Bernie Sanders love into something resembling real political momentum?
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