Handmade at Amazon is a new Etsy-like storefront that features handmade art pieces crafted by artisans across more than 60 countries. Amazon says thousands of new items will be added every day.
Amazon insists that all items for sale are made by hand, or "factory-free" in the company's verbiage.
"Knowing an item has a unique story behind it creates a personal experience that customers have told us makes owning handmade items special", says Peter Faricy, the VP for Amazon Marketplace. "Handmade at Amazon offers customers more than 80,000 quality handcrafted items from around the world, and over 30 percent can be personalized by artisans to delight customers."
Each handmade item has its own profile, identifying where the artisan is located
Eve and Kirsten, two of the Handmade at Amazon artisans, said that artisans will be exposed to more potential customers with the new storefront.