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"Time" Heals All in Sturla Atlas' Spiritually Draining New Video

The Iceland boys return with a blissful dry-cry banger off their upcoming album '101 Nights.'

Last time we heard from Icelandic rap boy band Sturla Atlas, they were riding high from the success of two mixtapes and in the process of building a new studio. It's safe to say that the studio is up and running, as "Time", directed by Joey Christ, sees the 101 Boys venture further into the pop music realm. The song is happy and guaranteed to get stuck in your head all day. "The inspiration for the song was the struggle of needing something but knowing it's not good for you, that in the long run it will hurt you," says Sturla. "It could be about love, addiction, codependency and so much more."

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The nice visuals don't hurt either as Sturla goes from what appears to be a grow op, to the ocean, and, eventually, ends up in a spa. "Time" is the first single off the group's next project. "Our next project is titled '101 Nights' and I feel that it captures what we've been going through from fall 2016 until now," says Sturla. ""Time" is the first single and then we plan on releasing the full project on March 16th."  Watch "Time" below.

Sasha is Iceland fam forever. Follow him on Twitter.