The Content Farm That Farms Content About Content Farms

When I began to meltdown after producing content for so many years, there was one place I turned whenever I needed reassurance that it was all stupid and pointless: DIGIDAY.

DIGIDAY is a leading modern media publication and events company, a daily must-read among influencers obsessed with the bleeding edge of media and marketing. That was a sentence taken from their website which they use to describe their website, which may or may not exist as some sort of Clickhole/Onion/fake-news-site level black hole meant to cover the daily disintegration/'modernization' of modern media.

DIGIDAY believes that advertising and content are meant to exist together, ESPECIALLY on the internet, even though the internet is changing into an integrated arm of traditional media. As mediums of content sharing and social (yes, used as a word just by itself) continue to evolve, they will be the one magnificent farm documenting it all, post by post. The DIGIDAY content farmer must continue to slave in order to document their own demise.

Despite understanding the necessary elements of content, advertising, and social platforms upon which to enable content and advertising, the site is dedicated to documenting media happenings instead of using their industry knowledge to infinitely scale towards ViralNova and Emerson Spartz levels of bank.

Whether you take it seriously or not, DIGIDAY is a MUST READ for media insiders who are obsessed with media. The site itself is obsessed with the quest of every content farm to scale towards infinity/acquisition/funding while maintaining authenticity with audiences, but more importantly, the perception of engaging an authentic audience so that advertisers can value the scale AND authenticity/authority of a beautifully kept content farm.

So why do I go to DigiDay every day even though it is terrible? To read my favorite kinds of Digiday posts.

The ones that use high-end media buzzwords.

Do you know what native advertisements are? DIGIDAY references native advertisements so frequently that you have to assume that there is a native advertising agency looking to control the Google result on the term "native advertising." This is just one of many words and phrases that DIGIDAY uses on their site as frequently as "the," "a," and "and." Fortunately, they are consistent with their buzzwords, creating a tongue-in-cheek experience that may not actually be tongue-in-cheek, which may be what agency insiders want. Even programmatic advertising-buying computers can learn from parsing DIGIDAY once a day.

No matter what kind of DIGIDAY post you read, you might want to spend time brushing up on deep_media_web terms. Even a term like "digital" means something different on DIGIDAY, turning from an adjective to a noun to a pious web term exclusively for insiders in Warby Parker glasses who live on eternally scrolling websites. They have established an entirely new digital language that may or may not be exclusive to influencers.

Digiday Embraces Sponsored Posts.

DIGIDAY loves to cover sponsored content on the world's biggest content farms. I'm not sure if that is native advertising or not. That might be a testament to how great DIGIDAY is at native (that is short for native advertising). DIGIDAY is sort of like a huge advertisement to advertisers looking to advertise on a content farm that wants to advertise to people who 'get' that advertising doesn't actually work… except it does in rare instances like DIGIDAY where digital authenticity rules everything.

If you really think about it, DIGIDAY is sort of like the ultimate grouping of "related links" at the bottom of a blog post. Every post is a beautiful representation of what potential readers interested in media think they need to see, especially if one day they think they can recap media news in the form of originally reported pieces and/or thinkpieces. There's so much substance, it might be the blueprint for the post-clickbait aesthetic while being simultaneously dependent upon the traditional clickbait paradigm. This is the crisis of DIGIDAY which may also limit its ability to scale 4evr.

DIGIDAY creates content for Millennials like you, me and every millennial we know.

Did you happen to be intrigued by the previous sponsored content about the millennial man? I have great news for you. DIGIDAY might be one of the top-producing millennial content farms on the internet. Every content farm must produce a plethora of Millennial content, since Millennials are the most influence-able users on the internet. Whether you want to ask a Millennial something about their KrAziE minds, create a Millennial infographic, or find a way to reach more Millennials, DIGIDAY has you covered.

They probably need to work on making a new generational label happen, instead of leaning on the 2k_Late "Millennial" term. But maybe I'm wrong, and the goal of Millennial-themed content is to make at least 80% of the population believe that they may be a Millennial. Then the content will be very relevant and sharable.

DIGIDAY is on a quest for authenticity on behalf of every other content farm on the quest for authenticity (despite the simultaneous cheapening of content production).

DIGIDAY believes that authentic content is out there, and agencies are going crazy for it. I'm not entirely sure what that means, but it seems like every content farm & platform covered by DIGIDAY has 'a problem.' Whether they are too small, too big, or misleading stakeholders with their engagement metrics, the theme of DIGIDAY is that we all need to improve because there's so much more internet to authentically #influence and #monetize. There are new mediums to jump on and monetize, in case they 'blow up' like @SnapChat. There may even be a realm of offline internet, but that just may be me reading too much DIGIDAY.

If you do read DIGIDAY every day, you will morph into the ultimate influencing internet media guru. You'd know what every content farm needs to be successful, from how it needs to look to the type of readership to target. You'd know the hottest platforms upon which to scale your content and engage #Millennials. Can DIGIDAY use its own expertise to scale towards infinity, or are they just too small to attract the buyers they need to grow into a brand that they can cover?

All of the coverage of media brands, agencies, and digital advertising buzz terms is a complete waste of time to a general public, who are better known as the Facebook markets of Middle America. Unless you are some bitter internet writer who 'wants to know what is going on' so that you can have an informed gChat with someone else in #the_industry. You can talk about the fabric of an authentic internet 'being destroyed' and marginalized by concepts like native advertisements. Concepts like #longform that you once thought were a web savior will just turn into native advertising opportunities.

In order to infinitely scale like their contemporaries/net_colleagues, DIGIDAY must continue to #cover everything, especially feel-good upworthy memes that might not be as digital as media news. They must move further into the #livespace similar to Re/Code, creating an events programming brand that allows smart people in 'the media' to feel serious as they wear headset mics on stage giving media advice. Perhaps DIGIDAY must embrace the idea that all days are digi(tal). All things are digital. All humans are digital. Everything born from the soil of the Earth is digital.

In order for DIGIDAY to become the website, platform, and agency that they want to be, DIGIDAY must become a mirrored vortex of self-influencing, where the only thing they cover is their own existence.

Carles.Buzz is the fallen content farmer behind HIPSTER RUNOFF. Read more Life on the Content Farm here.