How is OK Go ever going to one-up themselves now? That, actually, seems to be the question with each new music video from the earnestly silly pop band. Today, the LA-based quartet released a video exclusively on Facebook, filmed, in what appears to be one long shot, on an S7 Airlines airplane in zero gravity.
Featuring spinning flight attendants, balloons filled with paint, colored balls of various sizes, piñatas, and exactly four men in crayon-box-colored outfits, “Upside Down & Inside Out” proves that OK Go is mature enough to have graduated to adult alternative, but still playful enough to be kid-friendly.
In fact, a top comment on the band’s Facebook post about the video confirms its popularity among children.
“We, my kids included, LOVE your work. I just showed this to my 9-year-old and she had to watch it 5 times in a row before school! Congrats on another wonderful work of art!” wrote Kiera Ashford.
OK Go’s official page responded to the comment: “Thank you, and please tell them hello from us.”
Get "Upside Down & Inside Out" with OK Go below:
Hello, Dear Ones. Please enjoy our new video for "Upside Down & Inside Out". A million thanks to S7 Airlines. #GravitysJustAHabitPosted by OK Go on Thursday, February 11, 2016