Chinese consumers buy a full third of all the luxury goods sold across the globe. But they're getting sick of celebrity endorsements.That's where Mr. Bags comes in.Mr. Bags (real name: Tao Liang) studied finance in college, following in his parents' footsteps. But his real passion was women's handbags, so he started a blog about it, offering reviews of women's handbags and advice on new trends — stuff you'd see in a fashion magazine.That's a very crowded field, but his content struck a chord with young Chinese who were getting bored with pushy editorials and cheesy advertising. The blog took off, and within 4 years Mr. Bags has amassed 4 million followers, to become the single most influential voice in the Chinese handbags industry.And now, he's not just writing about bags; he's also making them. Prestigious design houses like Givenchy and Tod's have signed him up to design limited-run bags for them.We met with the 26-year-old bagman at his Beijing office to see how's he's flipped the Chinese luxury market on its head.This segment originally aired August 14, 2018 on VICE News Tonight on HBO.