the bookmakers' war
A Safe Bet: How Bookmakers Are Waging War on Persistent Winners
Bookmakers are excluding persistent winners as "liabilities". It's perfectly legal, if not entirely fair. But these high-stakes gamblers still find ways to bet – and now the liabilities are starting to fight back.
Tracing Football's Rugby Roots
If there is one thing that football and rugby fans both hate, it's when comparisons are drawn between the two sports. Nevertheless, these games are cut from the same cloth and still hold many similarities in the 21st century.
Tracing American Football's Rugby Roots
If there is one thing that American football and rugby fans both hate, it's when comparisons are drawn between the two sports. Nevertheless, these games are cut from the same cloth and still hold many similarities in the 21st century.
Why British Fans Aren’t Sold on a London Franchise, and Other Awkward Truths for the NFL
When we spoke to British NFL fans, more than 60% wanted to keep the International Series over having a team, with only 15% backing a London franchise. The league may need to revise its plans for British domination.
How Do British Fans Pick Their NFL Team?
How do Brits find such love for teams that are based thousands of miles away? It's a mixed bag of first games, holiday destinations, and dumb luck.
Riding the Second Wave: The Ressurection of the NFL in the UK
As important as hosting competitive games at Wembley was for the NFL's rejuvenation in Britain, it owes its current success to two other crucial areas: universities, and a cult following.
A Mug's Game: How Twitter Tipsters Are Profiting on Losing Bets
Operating in an unregulated corner of the internet, Twitter tipsters can earn money when the very people they are advising lose their bets. Despite their ties to major bookmakers, many ignore industry guidelines without facing sanctions.
Super Bowl Britannia: How We Celebrate America's Sporting Centrepiece
This Sunday, America will come to a standstill as Super Bowl fever grips the nation. But how do British fans experience this intense festival of Americana?
football and the real world
England vs France: A Comfortingly Routine Affair Against a Dark Backdrop
Last night, France travelled to Wembley to play England. It was billed as a significant symbolic event following last week's attacks in Paris, but the reality was a comfortingly normal mid-week international match in London.
american sports on english soil
Turning A British Crowd American
At the first NFL game staged at Wembley back in 2007, the crowd acted like they were watching a game of cricket. But last Sunday's encounter showed that attitudes are shifting – and becoming more American.
Far From Home: A British Perspective on America's Game
Widely known as America's pastime, baseball is the greatest sporting embodiment of Americana. But what does the sport look like to British eyes more used to football and rugby than home runs and minor leagues?
The NFL Should Visit London, But Not Stay
While London enjoys its regular visits by the NFL, the city is not ready for its own franchise.