Adidas

Holy Shit

Pharrell Has Divulged the Secret to His Perfect Skin

The interview we have all been waiting for, from the man who ages backwards.
Lauren O'Neill
9.7.17
oktoberfest

Adidas Has Released a Special Beer- and Barf-Repellent Shoe for Oktoberfest

The brown leather shoes have a DPBR coating, which is an acronym for “durable puke and beer repellent.”
Jelisa Castrodale
9.2.17
sneakernet

Inside the Wild World of Sneaker-Buying Bots

Sneakerheads are increasingly relying on automated software to buy limited-release shoes as soon as they go on sale.
Ashwin Rodrigues
8.14.17
football casuals

Why Is Casual Culture Still Relevant In Football and Fashion?

Whether on social media, fan forums or niche online clothing outlets, the look and lifestyle of the football casual still appeals to many people. So why is this decades-old phenomenon still relevant?
Will Magee
7.11.17
football kits

Why Are People So Obsessed With New Soccer Kits?

Despite the fact that kit launches are little more than PR stunts and the strips themselves are increasingly generic, the circus which surrounds the arrival of new kits still thrives. Why are we still interested?
Will Magee
7.5.17
Nazis

The Nazi Sibling Rivalry That Divided a Town and Created Modern Sportswear

By creating Adidas and Puma, the Dassler Brothers divided both their families and their home town, all while changing sports forever.
Brian Blickenstaff
4.24.17
Photography

Ari Marcopoulos on Death, Zines, and Decades Documenting New York City Skateboarding

New York’s <i>Aight'</i> if you’re snapping NYC’s next generation of skate icons.
Anthony Pappalardo
3.1.17
employment

The Cambodian Moms Sacrificing Their Health and Family to Make Your Clothes

They are the backbone of the country's garment industry—and its economy. But poor working conditions force many factory workers to live apart from their kids.
Zoe Holman
2.8.17
videos

The New Adidas Are Made From Lab-Grown Spider Silk

The Futurecraft Biofabric will be 100 percent biodegradable, according to the apparel company.
Samantha Cole
11.25.16
Art

Big Brands Are Reimagined as Weapons of Destruction

See what your favorite company looks like as a missile.
Nathaniel Ainley
11.8.16
Fashion

These Guys Pair Cocktails with Your Sneakers

“The Air Max 90 Neon is one of the most versatile trainers,” says Chris Amey from French vodka brand Sauvelle, who have partnered with a sportswear company to make trainer-themed cocktails. “You can have it made up how you want it. It’s the same with a...
Johanna Derry
10.18.16
kanye west

The Yeezy Season 4 Livestream Is Happening Now

Let's see what happens.
Phil Witmer
9.7.16
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