Branding

food-opinions

IHOP is Changing Its Name Again and for the Love of God Please Stop

After last year's annoying IHOb stunt led to a huge spike in burger sales, the restaurant is doing it again.
Bettina Makalintal
5.28.19
beer

Carlsberg's New Ad Strategy Is to Acknowledge that Its Beer Isn't Great

The company recently promoted a tweet that compared Carlsberg to “drinking the bath water that your nan died in.”
Bettina Makalintal
4.16.19
crime

'Smallville’ Actress Allison Mack Pleads Guilty to Racketeering

“I have come to the conclusion that I must take full responsibility for my conduct and that’s why I am pleading guilty today.”
Sarah Berman
4.8.19
Feature

You’d Never Say They Weren’t Country: The Brand That Built Florida Georgia Line

To an uncritical audience, FGL is all about the music. But with the release of their fourth studio album, the band reveals how they’ve taken their consistent, sometimes controversial sound, and built it into a kingdom.
Corban Goble
3.13.19
influencers

The Dark Reality of Being a Brand Influencer

Aspirational content, akin to thousand-dollar "Vogue" spreads or "Travel & Leisure" editorials, bank on creating a sense of fantasy—however the actual return is low for most users.
Shamira Ibrahim
3.4.19
Culture

This Grandma Makes Thousands of Dollars Selling Moose Turds as Art

Behold the marketing genius of Maine's Mary Winchenbach, a miracle worker who built a thriving business out of poo and puns.
Beckett Mufson
10.5.18
Red Light

The 'Heaux Mentor' Helping Women in the Adult Industry Rebrand

VICE met up with Lydia Dupra to hear how her job and her clients’ lives are changing with the passage of FOSTA/SESTA.
VICE Staff
6.7.18
bdsm

A BDSM Educator Tells Us Why NXIVM Sex Cult Allegations Aren’t Consensual Kink

Based on what we know from court docs and former members, Keith Raniere’s women “slaves” probably weren’t in a position to give full consent.
Sarah Berman
5.31.18
secret societies

Why I Joined a Secret Society That Branded Me

A former member of a Nxivm women's group responds to those who called her blind and stupid for submitting to mutilation.
Sarah Edmondson
11.3.17
Op-Eds

The Failure of Lady Gaga's Patriotic Rebrand

Now that we've had time to live with Lady Gaga's all American persona, can we all agree the pivot wasn't the best career decision?
Kat George
3.29.17
RIP

Yahoo! Is Dead, Will Now Be Called ‘Altaba'

If the Verizon deal goes through, one of Silicon Valley’s most famous brand names will soon exist only in our memories.
Sam Gustin
1.10.17
NFL

Twenty-Five Years Ago, the NFL and Marvel Created 'NFL SuperPro'—and It Sucked

25 years ago, the NFL and Marvel Comics partnered to create NFL SuperPro, one of the lamest comic book heroes ever. There will never be another, and that's a drag.
Alex Wong
9.21.16
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