Branding

7.15.19

Canada Made Its Legal Weed Rules Too Tough and Is Going to Pay for It

Confusing rules around social media and advertising put licensed producers at a disadvantage against U.S. brands signing celebrities like Jay-Z.

5.28.19

IHOP is Changing Its Name Again and for the Love of God Please Stop

After last year's annoying IHOb stunt led to a huge spike in burger sales, the restaurant is doing it again.

4.16.19

Carlsberg's New Ad Strategy Is to Acknowledge that Its Beer Isn't Great

The company recently promoted a tweet that compared Carlsberg to “drinking the bath water that your nan died in.”

4.8.19

'Smallville’ Actress Allison Mack Pleads Guilty to Racketeering

“I have come to the conclusion that I must take full responsibility for my conduct and that’s why I am pleading guilty today.”

3.13.19

You’d Never Say They Weren’t Country: The Brand That Built Florida Georgia Line

To an uncritical audience, FGL is all about the music. But with the release of their fourth studio album, the band reveals how they’ve taken their consistent, sometimes controversial sound, and built it into a kingdom.

3.4.19

The Dark Reality of Being a Brand Influencer

Aspirational content, akin to thousand-dollar "Vogue" spreads or "Travel & Leisure" editorials, bank on creating a sense of fantasy—however the actual return is low for most users.

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10.5.18

This Grandma Makes Thousands of Dollars Selling Moose Turds as Art

Behold the marketing genius of Maine's Mary Winchenbach, a miracle worker who built a thriving business out of poo and puns.

6.7.18

The 'Heaux Mentor' Helping Women in the Adult Industry Rebrand

VICE met up with Lydia Dupra to hear how her job and her clients’ lives are changing with the passage of FOSTA/SESTA.

5.31.18

A BDSM Educator Tells Us Why NXIVM Sex Cult Allegations Aren’t Consensual Kink

Based on what we know from court docs and former members, Keith Raniere’s women “slaves” probably weren’t in a position to give full consent.

11.3.17

Why I Joined a Secret Society That Branded Me

A former member of a Nxivm women's group responds to those who called her blind and stupid for submitting to mutilation.

10.12.17

How a hippie-inspired lifestyle gets monetized for social media

Outliers: How a hippie-inspired lifestyle gets monetized for social media.

3.29.17

The Failure of Lady Gaga's Patriotic Rebrand

Now that we've had time to live with Lady Gaga's all American persona, can we all agree the pivot wasn't the best career decision?

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