The VICE Guide to Right Now

'Mr. Avo Head' Is the Worst Branded April Fool's Stunt of the Year

"True to character, the healthy, hipster Mr. Avo Head will sport a man bun and well-groomed beard, trendy sneakers, skinny jeans and will be listening to all the latest beats."
River Donaghey
April Fools' Day

Welcome to April Fools Day, the Absolute Worst of Branded Fun

April Fools—like everything we used to hold dear to us—is now dominated by brands trying their hardest to insert themselves into daily life.
Joel Golby
The VICE Guide to Right Now Podcast

The Darker Side of Being a Brand Influencer

What's real and what's fantasy?
VICE Staff

Brand Twitter Is Absurd, and It Will Only Get Worse

SunnyD tweets about depression. Steak-umm is lonely. Wendy's is sassy. Do we actually want our brands to be that "human"?
Alex Norcia

Canned Water Company 'Liquid Death' Wants to Make Drinking Water More Metal

A 12-pack of tallboys of your basic H2O meant for "punk rockers and skateboarders" sells for $19.99.
Jelisa Castrodale
Social Media

Steak-Umm's Social Media Person Sounds Like They Might Need a Hug

U ok, bud?
Hannah Keyser
The VICE Guide to Right Now

This Baseball Team Is Throwing a 'Millennial Night' and It's Going to Be Lit AF

Complete with "selfie stations" and avocados!
Drew Schwartz
VICE News Tonight on HBO

Brands want International Women's Day to be all about brands

Big shoutout to the brands
Michael Kalenderian
bad branding

This Amazon Alexa Accessory Is Unfortunately Named ‘DOX’

The ironic name choice underscores the fact that people are already concerned smart speakers are listening to their conversations.
Louise Matsakis
Little Debbie

Little Debbie Jokingly Threatens to Discontinue Oatmeal Creme Pies

Just another day of brands being brands on Twitter dot com.
Mayukh Sen
Future Days

All the Dumb Shit Gene Simmons Has Tried to Trademark

The devil horns was just the tip of the iceberg compared to "Nude Car Wash," “International Fight Club,” and "?enis."
Drew Millard

PR People Are Failing Right Now

A veteran public relations officer told us why United Airlines, Sean Spicer, and Pepsi should have known better.
Mike Pearl