VICE Long Reads
Why Are So Many People Obsessed with Supreme?
What inspires someone to spend $2,600 on a secondhand jacket? Why do people build Supreme shrines in their bedrooms? What does Supreme have that other brands don't?
A Corporate Lawyer Explains Why He Traveled to Every Supreme Store on Earth
Twenty-seven-year-old corporate lawyer David Shapiro is obsessed with a streetwear brand that doesn't love him back.
Life After Supreme: Noah Is the Streetwear Brand That Rejects Conspicuous Consumption
Supreme's former creative director, Brendon Babenzian, has opened up his own clothing store called Noah that is centered around the idea that the shit you wear might not be crucial and, at worst, might distract from what really matters.