...And then it Happened: A Look Back on EDM's Ascent
Whatever your thoughts are on the phrase in particular, "EDM' is the dominant cultural trend in dance music. In Part 5 of Switched ON, we analyze what led up to what's going on now in dance
Millennial Mainstreaming: A Look at Superstar DJs in the Modern Era
At the turn of the millennium, dance culture was thriving, but still truly subcultural. Things were about to change.
Ravers and Club Kids: A Look at the 1990s Underground
Olmeca Tequila & THUMP present Switched ON: Rave Generation
House Music is Disco’s Revenge: A Look at the Early Days of American House
Olmeca Tequila & THUMP present Switched ON Part Two: The Underground.
Celebrating Dance Music History on Greece’s Party Island
We went to Mykonos for Olmeca Night Assembly’s homage to dance music past, present and future.
“You Realize You’ve Never Heard Anything Like This Before:" A Look at the Early Days of Dance Music
Olmeca Tequila & THUMP present Switched ON: A Journey Through Electronic Music.