PBR

Minority Reports

What It's Like to Be a Black Bull Rider in the South

VICE met with two black bull riders in Texas—an accomplished pro, and a young, up-and-coming rider—to find out what it’s like to be a person of color competing in a predominantly white sport.
VICE Staff
7.12.18
anthem protests

Pro Bull Riding is Creating a Safe Space for People who Hate Anthem Protests

PBR has signed country singer and veteran Ryan Weaver as a spoke-singer. He has a simple message about anthem protests: "Get up, or get out."
Jon Gugala
12.6.17
Snacks

The Team That Reinvented PBR Wants to Make Twinkies Cool, Too

Metropoulos & Co. is about to sell a majority stake in Hostess and take the company public. When they do, they’ll be hoping to turn Twinkies into the PBR of snacks—still a cream-filled yellow tube cake, but a hip-as-hell one.
Wyatt Marshall
7.9.16
history

Cheap Beer and DIY Kombucha: A Look Back on the Evolution of the Hipster Diet

Eventually, the word “hipster” has somehow come to equate eggs Benedict-loving bitters-drinkers who work at creative agencies and Instagram photos of their avocado toast with face-tatted bike messengers who singlehandedly pound 12-packs.
Hilary Pollack
12.16.15
Deep Ass Questions

Exactly How Much PBR Gets Crushed in Gainesville During Fest?

We talked to convenience store owners to find out.
Paul Blest
11.2.15
beer

You Can Legally Call Literally Anything a Craft Beer

A judge in California says your pretentious treatise on what constitutes a "craft beer" is meaningless, because, legally, every beer is a craft beer. Cheers!
Wyatt Marshall
10.28.15
Florida Stories

How I Learned You Probably Shouldn't Try to Turn Raccoons into Pets

When a baby raccoon approached me, I imagined I had made a new friend, but things gradually took a turn for the weird.
Allie Conti
9.11.15
murica

A Visual Cheat Sheet to Drinking American Beer

Feast your eyeballs on my step-by-step guide to how to enjoy your beer of choice the way it was intended in some of America’s top beer destinations.
Jaime Boddorff
5.25.15
The World Cup

Never Forget Deuce, Clint Dempsey's Rap Alter-Ego and Future Hero of the 2014 World Cup

If only there was a World Cup of music, then at least the USMNT would have a shot. Time to remember Deuce.
Eric Sundermann
6.12.14
The World Cup... of Music!

Never Forget Deuce, Clint Dempsey’s Rap Alter-Ego and Future Hero of the 2014 World Cup

The World Cup is here, so let's turn up, listen to pro-athletes rap, and get amped to kick some balls.
Eric Sundermann
6.12.14
Fiction

The Night a Corndog Basket in Tennessee Saved My Life

Cock D. discovers what it means to lose the one you love (hint: in the back of a pickup in the bar parking lot), and picks himself up with some booze from a hobo and an American classic: the corn dog.
Cock Daniels
5.14.14
Words

Around The World In 80 Raves: Le Freak, Milwaukee

Watch out for flying pizza grease and pepperoni slices.
Lina Abascal
11.13.13
0102