Two years since the first new top-level domains, brands are starting to make the switch from dot-com.
Rob Halliday-Stein bought the domain for £600K to build his bullion brand.
It was redirecting to a Penn State student site, and now it's targeting Pitt.
Meet the man who owns email.com, usa.com, doctor.com, and thousands of other generic domain names.
Prepare to welcome these imminent new domains.