In September, Rich The Kid went on Zane Lowe’s World Record to premiere a delightfully unexpected collaboration with Kendrick Lamar titled «No Freezer.» The Atlanta rapper shared that the song was brought to life after meeting K Dot for the first time at Interscope Studios. After Rich played a snippet of the unfinished song, Kendrick hopped on without hesitation. Today, the song grew some new legs with a Dave Free-directed video.
«New Freezer» is shot in a minimal setting that finds both Rich and Kendrick, at different points, shouting their verses into a secluded pay phone. At other times, they post up outside of a Chinese food carryout, where K Dot first appears, chowing down on dinner while spitting his verse. Watch the video above and see Rich The Kid’s episode of Noisey Raps below.
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