Ce week-end, Uber a fait fort. Très fort. À l’occasion de la PAX gaming convention et de la sortie du Jeu vidéo Mad Max (le 1er septembre), la start-up controversée a envahit les rues de Seattle des voitures du film. Histoire d’aller encore plus loin dans la campagne promo, tous les trajets effectués dans ces bolides étaient gratos. Les heureux passagers étaient simplement – fortement – incités à partager leur expérience à grand coup de hashtags : #MadMaxatPAX.
Ceux qui n’ont pas eu la chance de monter à bord des rutilantes machines ont pu se consoler à l’aide du #WITNESS.
Lucky enough to snag a Mad Max ride? Snap a pic, share, & tag us! You'll be entered to win a @madmaxgame #MadMaxatPAX pic.twitter.com/MzruwexzyL
— Uber Seattle (@Uber_SEA) August 29, 2015
YES SSS @MadMaxGame #Madmaxatpax pic.twitter.com/obga20fDqS
— Paige 'Hex' Cameron (@TheBase16) August 30, 2015
Riding around the Seattle wasteland with @Uber_SEA #MadMax pic.twitter.com/gv9q07AMUX
— Andrew Munsell (@andrewmunsell) August 28, 2015
Stay safe from marauders with these guys! @Uber_Sea @MadMaxGame #MadMaxatPAX pic.twitter.com/mGLjrvXz1N
— Masah Kalugin (@Masah_K) August 31, 2015
@Uber_SEA @MadMaxGame #madmaxatpax Thanks for the awesome ride! Highlight of the morning. Wanna try the others! pic.twitter.com/ruOkt4JjHC
— Anthony Cardinale (@cardinale) August 30, 2015
Witness me! Marauders failed at taking us down! @Uber_SEA @MadMaxGame @TheDS #MadMaxatPAX pic.twitter.com/mFbQXlnPPW
— Kiyoshi the asshole. (@Kiyoshizzle) August 30, 2015
Thanks to all who requested Mad Max today. The Warboys will be back again tomorrow from 10am - 6pm! #MadMaxatPAX pic.twitter.com/TEIhjbAfFQ
— Uber Seattle (@Uber_SEA) August 29, 2015
Epic #MadMaxatPax @Uber_SEA trip! w/ @caitlinbreanne @michelemcmullen Thank you!! pic.twitter.com/eMOiw8g1pS
— Christina Elsberry (@Chaus23) August 28, 2015
#MadMaxatPax pic.twitter.com/hTdYaHkBKR
— Matias Tosi (@xHeavYx) August 29, 2015
Via The Verge
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